Pricing artwork is tricky and there is no formulaic process. This workshop will examine various considerations and strategies when creating a pricing structure for one's work, such as: material costs, editions, time, experience, commissions, discounts, selling independently vs. commercially and more. In today’s competitive artworld, understanding the tools and the language of the art business is extremely important for all artists.
Erin Stump is the director of Erin Stump Projects, also known as ESP. She received her BFA from Nova Scotia College of Art and Design 2004 and attended Ecole Nationale Superieure Des Beaux-Arts, Paris in 2002. In 2007, she started as a gallery assistant at Katharine Mulherin Contemporary Art Projects. Stump co-launched Board of Directors with Mulherin in 2008, a collaborative curatorial project, where Stump began presenting exhibitions. Stump opened her solo gallery ESP in April 2011, a commercial gallery where she focuses on exhibiting emerging contemporary Canadian artists.
