Developed for artists, designers and cultural organizations, this hands-on workshop will show participants the basics of using social media effectively and efficiently.
Learn to:
- Setup and integrate social media platforms easily.
- Manage content, media assets and audiences.
- Promote events, projects and initiatives through integration of email and websites with social media.
- Use linking and sharing tools to extend your audience reach.
- Monitor social media to identify sale or membership leads, or increase event attendance.
- Identify what is working and how to improve using measuring tools.
Participants must bring a laptop/notepad with a power cord and should have a Facebook and twitter account set up.
James Fowler’s practice as a visual artist is complimented by his curatorial pursuits and his involvement with the visual arts and culture community in Toronto. He has worked with many of Canada’s marketing and communications professionals through Canada Newswire, with arts and cultural organizations as the Social Media Director at Akimbo Art Promotions, and is a regular contributor to the city’s discourse on the arts. James has spoken extensively about the value of social media to cultural organizations, writes a weekly blog on visual arts & culture and has co-hosted online discussions with some of Canada largest establishments including the Art Gallery of Ontario and The National Gallery of Canada.
